Pitch Black Competitor Scoring

Pitch Black Contestant Scoring

Judges

Judge's Name

Competitors

Competitor Business Name

Scoring Categories

1. CONTENT (Business Nature and Industry)

(POOR) - Does not seem to understand their business plan very well.

(FAIR) - Shows a fair understanding of some part of their business plan

(ADEQUATE) - Shows an adequate understanding

(GOOD) - Shows a good understanding of their business plan and some details

(EXCELLENT) - Has ALL important concepts from a business plan to a legitimate business claim

Score for CONTENT

2. PREPAREDNESS (Research and work put in)

(POOR) - Does not seem prepared, practiced, or ready.

(FAIR) - Somehow prepared, but clear planning was lacking

(ADEQUATE) - Fairly prepared but with some missing parts

(GOOD) - Seems pretty prepared but might have used some additional planning

(EXCELLENT) - Are completely prepared and have put time and planning into their pitch

Score for PREPAREDNESS

3. PITCH SKILLS (Persuasion and time delivery)

(POOR) - Complete lack of enthusiasm, clarity and creativity

(FAIR) - Is somewhat clear but lacks enthusiasm and creativity

(ADEQUATE) - Shows some enthusiasm

(GOOD) - Shows enthusiasm and creativity. Could be more clear and concise

(EXCELLENT) - Enthusiastically and creatively delivers a clear and concise pitch

Score for PITCH SKILLS

4. COMPETITIVE ADVANTAGE AND POTENTIAL for GROWTH (SWOT analysis)

(POOR) - Does not identify why their business is unique and how they will stand out from the competitor

(FAIR) - Shows a fair understanding of why their business is unique but could use more competitive research

(ADEQUATE) - Shows understanding of their business and competitors

(GOOD) - Shows a good understanding of why their business is unique and how it will stand out from their competitors

(EXCELLENT) - Clearly explains and understands why their business is unique and how they will stand out from their competitors

Score for COMPETITIVE ADVANTAGE AND POTENTIAL for GROWTH (SWOT analysis)

5. OVERALL CONCEPT (Business concept, creativity, innovation and vision)

(POOR) - Does not describe the concept or vision or idea lacks creativity

(FAIR) - Vaguely describes overall concept and vision and idea may be innovative

(ADEQUATE) - Describes parts of the overall concept and vision and idea is somewhat innovative

(GOOD) - Describes most details about overall concept and vision and concept is original and innovative

(EXCELLENT) - Overall concept and vision is clearly understood and described in detail and concept is truly unique

Score for OVERALL CONCEPT

6. COMMUNITY & TARGET MARKET (Market size and social impact)

(POOR) - Products or services are not described and does not cover customer audience

(FAIR) - Product or service is covered but does not include production or explanation of delivery to the public

(ADEQUATE) - All aspects of the products is not described

(GOOD) - Product or service is described and includes some details about the consumer audience

(EXCELLENT) - Product of service is clearly described in detail with explanation of production/delivery to the public

Score for COMMUNITY & TARGET MARKET

Total Score

NOTES AND OBSERVATIONS